An independent design practice exploring form, material and culture.
Art Direction · Identity
Product · Material · Visual Culture
WHERE REASON MEETS FORM
Forma represents the physical and visual expression of an idea.
Ratio represents the structure, logic and intention behind it.
Together, Forma&Ratio explores the space between thinking and making — where strategy becomes form, and ideas become tangible experiences.
WHAT WE DO
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
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Building visual worlds across image, object and experience.
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Creating distinctive visual languages for brands and cultural projects.
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Translating ideas into objects, prints, textiles and applications.
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Exploring material as a medium for design, research and expression.
OUR APPROACH
01 — OBSERVE
Understand the context, culture and intention behind the idea.
02 — DEFINE
Find the essential concept and establish a clear visual direction.
03 — SHAPE
Translate ideas into form, image, material and experience.
04 — REFINE
Develop every detail with clarity, consistency and purpose.
FOUNDER
RHYS CHAO
Founder & Creative Director
Rhys Chao is a multidisciplinary designer and creative director, and founder of Forma&Ratio. With a background in Textile Design from Central Saint Martins, University of the Arts London, his practice focuses on brand strategy, visual identity, art direction and creative development, with additional expertise in product and material exploration.
Before founding Forma&Ratio, Rhys developed extensive experience across brand and product design, leading and contributing to a range of commercial projects and design initiatives. His education began with visual arts training in the United States, followed by design studies in London at Central Saint Martins, where an experimental and interdisciplinary environment shaped his approach to design and visual culture.
This combination of fine art training, conceptual design education and commercial design experience informs Forma&Ratio’s practice — balancing original creative thinking with a strong understanding of brand, visual communication and commercial contexts. He works across commercial projects and independent research, helping brands develop distinctive identities, visual languages and creative directions across fashion, lifestyle, art and culture.
Award Winning Design
IF Design
Green Product Award
Reddot